Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (2024)

  • Joycelyn Tan

Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (2)

Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (3)

Gigi Coffee

|Sponsored Post

Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (4)

In this article

[This is a sponsored article with Gigi Coffee.]

The market for third-wave coffee has become increasingly competitive in recent years. Homegrown brand, Gigi Coffee is one of them, with at least 50 outlets around Malaysia and Korea.

With a passion to train its staff into competent baristas, coupled with the mission to solidify Gigi Coffee’s name in the market, the company has upped the ante for its newest flagship store.

Located at Glenmarie, Shah Alam, the coffee brand has rolled out Gigi Coffee Home Barista. The term “Home Barista” refers to the flagship store’s new concept, which doubles as the team’s home base.

Spanning 7,000 sq ft, the concept of the space is vastly different from the regular Gigi Coffee grab-and-go kiosks you’ll find at malls.

Focused on ambience and vibes

Walking into the store, it’s clear that a lot of thought had gone into its design. After all, founder and CEO Marcus Low intends for the space to be the image of Gigi Coffee, showcasing that the brand is, in fact, serious about coffee.

The CEO told Vulcan Post that it took the team seven months to bring their flagship store to life, from ideation to launch on September 26, 2022.

When you enter, to your right is a pour-over coffee station with brewing kits lined up on the countertop.

On your left, preserved plants sit under a large blue lightbox emulating the daytime sky, acting as an artistic backdrop for the customer seating area.

Past the space’s centrepiece—a tall indoor tree—you’ll be met with the espresso counter and delicious-looking pastries sitting in a glass panel at the cash register.

Gigi Coffee Home Barista’s exclusive menu items light up on the screens above the coffee stations, highlighting the espresso mocktails and signature drinks crafted by its in-house team.

Speaking of developing food and beverages, the space features the team’s R&D station and roastery where coffee beans are roasted and supplied to all Gigi Coffee outlets.

There’s also a merchandise corner where customers can shop for Gigi Coffee’s home-roasted coffee beans, along with local brands Gigi Coffee has collaborated with.

Not only is the flagship store a cosy space for customers to enjoy the ambience and menu items, but Gigi Coffee Home Barista is also home to the company’s HQ, with offices above the café area.

All about the people and quality

Tasting Gigi Coffee Home Barista’s espresso mocktails and signature coffee, our team was impressed at the creativity and execution that went into the drinks and pastries presented. It’s a testament to the in-house barista’s skills in understanding flavours and balancing them.

Gigi Coffee’s team shared that it’s exactly what the company wants to train their staff to do.

Referencing the pour-over offering at the flagship store, its team stated that this was a move to teach their staff to master the skills of a barista.

It’s also the brand’s way of preparing Gigi Coffee to be the title sponsor for the Malaysia Barista and Latte Art Championships 2023 happening in May.

The direction isn’t just to serve coffee and expand though.

On the customer experience end, Gigi Coffee has plans to offer coffee brewing and latte art classes for the public at the Shah Alam flagship store in the near future.

Marcus even plans to have the brand roll out merchandise that would include home brewing kits and a coffee subscription service so customers can make their own coffee at home.

Accounting for the existing works and future plans set for Gigi Coffee, it can be said that the brand has found its stance in third-wave coffee, both locally and potentially beyond.

  • Learn more about Gigi Coffee here.
  • Read about other F&B Malaysian startups here.
Also ReadColony ups the ante this Oct with curated brand partners in a fully immersive wedding fair

Featured image credit: Vulcan Post

Categories: , Entrepreneur, Malaysian, Sponsored, Startups

Subscribe to our newsletter

Stay updated with Vulcan Post weekly curated news and updates.

Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (16)

MORE FROM VULCAN POST

Startups

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (18)Partnered Post | Sade Dayangku
  • 16 Aug 2024
We visited homegrown gelato biz GIOIA’s new Chinatown store to learn what makes it so premium

Pinned Post

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (20)Claudia Khaw
  • 16 Aug 2024
Mossery pioneered the M’sian customisable notebook scene 10 yrs ago, now it’s a global brand

Startups

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (22)Claudia Khaw
  • 16 Aug 2024
The St. Regis KL’s Michelin-selected restaurant features locally-sourced harvests in new menu

Startups

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (24)Claudia Khaw
  • 16 Aug 2024
Would you pay this app RM55 to meet strangers for dinner? We tried it, here’s our verdict.

Geek

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (26)Yoganeetha Sivakumar
  • 16 Aug 2024
At just US$2.99/mth, this VPN can safeguard your data without breaking the bank

Singaporean

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (28)Yoganeetha Sivakumar
  • 15 Aug 2024
foodpanda gifts 53K households in S’pore’s “most boring neighbourhood” free deliveries

Pinned Post

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (30)Sabrina S
  • 15 Aug 2024
We had to ask Gushcloud why they’re giving employees paid leaves to go on Tinder dates

Pinned Post

  • Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (32)Shathana Kasinathan
  • 15 Aug 2024
After working in Australia for 10 yrs, this M’sian returned to open a doughnut shop in PJ
Gigi Coffee ups the ante with a flagship store at Shah Alam spanning 7,000 sq ft (2024)

FAQs

Who owns Gigi Coffee? ›

Gigi Coffee's group CEO, Marcus Low, told ST that the chain has seen an uptick in sales, but did not provide figures.

How many Gigi coffee outlets are there? ›

Welcome to Gigi Coffee

As a passionate home-grown coffee company with over 150 outlets, we've become synonymous with delivering high-quality, affordable coffee that complements the urbanite lifestyle. At the heart of Gigi Coffee is a commitment to creation and innovation.

What is the difference between Indonesia and Colombia Gigi coffee? ›

Pick your choice of roasts: the medium dark roast from Indonesia offer an earthy taste with a hint of dark chocolaty sweetness while the medium roast from Colombia is velvety yet citrusy with a nutty hint.

Who are Gigi coffee competitors? ›

Gigi Coffee ranks 3rd among 8 competitors which include Kopi Kenangan, ZUS Coffee and RAGE. 2 of its competitors are funded Overall, Gigi Coffee and its competitors have raised over $233M in funding across 6 funding rounds involving 22 investors.

Who is the owner of Gigi restaurant? ›

Dhaval Udeshi - Owner - Gigi bandra | LinkedIn.

What is the payment method for Gigi Coffee? ›

credits in e-wallet (“Coffee Wallet”) from your Account; credit card and/or debit card (you will liable for additional charges if a card that is processed overseas is used); through an online payment gateway managed by a 3rd party service provider; and/ or. such other payment method we offer from time to time.

What is the highest selling coffee shop in the world? ›

Starbucks is the largest coffee chain worldwide, bringing in an annual revenue of $32.3 billion (2022).

Who is the largest coffee retailer in the world? ›

Starbucks is an American company that operates the largest coffeehouse chain and one of the most recognizable brands in the world. Headquartered in Seattle, Washington, the company operates more than 35,000 stores across 80 countries (as of 2022).

Who is the largest coffee shop? ›

Starbucks, Dunkin', and Tim Hortons are the three largest coffee companies in the world, respectively.

Why is Indonesian coffee so good? ›

They are known for their low acidity and full body, which is due to the giling basah processing method and the use of mostly Robusta coffee species. The Sumatran region, in particular, is known for its high quality and complex coffees.

Why is coffee so good in Colombia? ›

Colombia offers the perfect growing conditions for the Arabica bean, offering the ideal weather and geographical conditions for producing coffee, which is considered some of the best in the world, and is a source of national pride for all Colombian coffee farmers, with coffee growing being the largest source of rural ...

Which is better Colombian or Arabica coffee? ›

The best coffee of course depends on your own taste preferences. Most coffee enthusiasts, however, would agree that Colombian coffee is better than Arabica coffee. There is nothing wrong with having your own preferences different from those of the majority.

Who is Gigi Coffee's owner? ›

Marcus Low's Current Company Details

We offer inspirational space that serves high quality coffee at affordable price. For more people to experien... Gigi Coffee's mission is to inspire people to achieve greatness in life, starting with great coffee.

Is Gigi coffee halal? ›

Pihak Gigi Coffee Sdn Bhd dalam kapasiti syarikat telah mendapat sijil halal daripada JAKIM. Namun, mungkin ada kedai atau outlet yang masih BELUM tersenarai. Ini kerana proses kelulusan mendapatkan sijil halal untuk setiap premis memerlukan masa.

Who owns Gigi Studios? ›

GIGI Studios, formerly known as GIGI Barcelona, is a family-owned business that was founded by Fulgencio Ramo in 1962 in Poble Sec, Barcelona. The company is now headed by Patricia Ramo and sells its products in more than 45 countries.

Who owns Gigi and Olive? ›

Built on sisterhood, the name Gigi & Olive comes from founder Georgie Le Roux and her sister, Olivia. The mission is to offer beautiful items that people will keep long past the party.

Who owns Banting Baker Gigi? ›

Gizelle Loots - Banting Baker Gigi | LinkedIn.

Who is the owner of Joe's coffee? ›

New York's Coffee Since 2003

Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality.

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Allyn Kozey

Last Updated:

Views: 6388

Rating: 4.2 / 5 (43 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Allyn Kozey

Birthday: 1993-12-21

Address: Suite 454 40343 Larson Union, Port Melia, TX 16164

Phone: +2456904400762

Job: Investor Administrator

Hobby: Sketching, Puzzles, Pet, Mountaineering, Skydiving, Dowsing, Sports

Introduction: My name is Allyn Kozey, I am a outstanding, colorful, adventurous, encouraging, zealous, tender, helpful person who loves writing and wants to share my knowledge and understanding with you.