by Joe Rossignol
Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning.
"For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they're living with hearing loss and without the assistance they need."
Apple's clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries. The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.
AirPods Pro 2 also gained hearing test and hearing protection features in select countries.
Tag: Apple Ads
[ 26 comments ]
Popular Stories
First iPhone 17 Pro Design Leak Claims Surprising Return to Aluminum, Rectangular Camera Bump, and More
Monday November 25, 2024 8:07 am PST by Hartley Charlton
Apple's iPhone 17 Pro and iPhone 17 Pro Max will offer "significant design changes," The Information's Wayne Ma reports.The two flagship iPhone 17 models will be the first high-end iPhones to feature an aluminum frame since the delineation of the iPhone lineup into Pro and non-Pro models. In recent years, lower-end iPhone models such as the iPhone SE and iPhone 16 have featured aluminum...
Read Full Article • 215 comments
Apple Black Friday Deals Available Now: AirPods, iPads, and More
Friday November 22, 2024 5:28 am PST by Mitchel Broussard
Black Friday 2024 is tomorrow, and as always this will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more.Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
Read Full Article • 45 comments
'iPhone 17 Air' Features Revealed in New Report: As Thin as 5mm, Single Speaker, and More
Monday November 25, 2024 8:40 am PST by Joe Rossignol
The Information's Wayne Ma and Qianer Liu today published an in-depth report about the "iPhone 17 Air," revealing several new details about the device.The report said prototypes of the device have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone 16 models are 7.8mm thick and iPhone 16 Pro models are 8.25mm thick.Due to this...
Read Full Article • 149 comments
iPhone 17 Pro Already Rumored to Have These 8 New Features
Wednesday November 27, 2024 12:19 pm PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices.An imaginative iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models so far:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Read Full Article • 175 comments
18 New Things Your iPhone Can Do in iOS 18.2
Wednesday November 27, 2024 5:05 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as...
Read Full Article • 28 comments
Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Paramount+, and Peacock
Wednesday November 27, 2024 7:30 am PST by Mitchel Broussard
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, and Peacock.Note: MacRumors is an affiliate partner with some of these vendors. When you click a link...
Read Full Article • 73 comments
7 Best Black Friday iPad Deals for 2024
Saturday November 23, 2024 1:44 pm PST by Mitchel Broussard
We're less than one week away from Black Friday on November 29, and Best Buy and Amazon currently have all-time low prices across Apple's entire iPad lineup. This includes Apple's 9th and 10th generation iPad, iPad mini 7, iPad Air, and iPad Pro.Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
Read Full Article • 18 comments
When to Expect New M4 MacBook Air, Mac Studio, and Mac Pro Models
Tuesday November 26, 2024 4:08 am PST by Tim Hardwick
Apple's fall 2024 Mac announcements have included new iMac, Mac mini, and MacBook Pro models, all of which debuted with variants of Apple's M4 chip. Apple intends to update the rest of its Mac lineup with M4 series processors over the next 12 months, which will make it the first time that Apple has used the same chip generation across all of its Macs. This means we can expect new M4...
Read Full Article • 61 comments
Top Rated Comments
Hopefully Smarter
4 hours ago at 06:07 am
Why didn't anyone tell Dad that there are actual hearing aids available? :D I mean no sane person would solely rely on Apple AirPods to improve their hearing. And unlike sleep apnea you actually know that you are hard of hearing.
they did. He didn’t hear them. /s
Score: 9 Votes (Like | Disagree)
Godspeed8230
4 hours ago at 06:03 am
Why didn't anyone inform poor Dad that there are hearing aids available? :D
Score: 8 Votes (Like | Disagree)
Grimace
4 hours ago at 05:57 am
I definitely cried. The muffled perspective followed by the clear voices is powerful
Score: 7 Votes (Like | Disagree)
Alwaysfindsaway
4 hours ago at 05:54 am
I’m not crying, you are!!
Score: 4 Votes (Like | Disagree)
JippaLippa
4 hours ago at 05:59 am
Lots of videos from Apple, this year.
By the way this was so heartwarming.
Score: 4 Votes (Like | Disagree)
Hopefully Smarter
4 hours ago at 06:07 am
If only the world were an apple commercial full of folks just like thse affluent Americans using aspirational technology in their cozy abodes.
Score: 3 Votes (Like | Disagree)
Read All Comments
'); }
Next Article
Apple's Latest Macs Don't Support Wi-Fi 7, But That Shouldn't Be a Deal Breaker