Apple Highlights Using AirPods Pro 2 as Hearing Aid in Heartwarming Holiday Season Ad (2024)

by Joe Rossignol

Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning.

"For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they're living with hearing loss and without the assistance they need."

Apple's clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries. The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.

AirPods Pro 2 also gained hearing test and hearing protection features in select countries.

Tag: Apple Ads

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Top Rated Comments

Hopefully Smarter

4 hours ago at 06:07 am


Why didn't anyone tell Dad that there are actual hearing aids available? :D I mean no sane person would solely rely on Apple AirPods to improve their hearing. And unlike sleep apnea you actually know that you are hard of hearing.

they did. He didn’t hear them. /s

Score: 9 Votes (Like | Disagree)

Godspeed8230

4 hours ago at 06:03 am

Why didn't anyone inform poor Dad that there are hearing aids available? :D

Score: 8 Votes (Like | Disagree)

Grimace

4 hours ago at 05:57 am

I definitely cried. The muffled perspective followed by the clear voices is powerful

Score: 7 Votes (Like | Disagree)

Alwaysfindsaway

4 hours ago at 05:54 am

I’m not crying, you are!!

Score: 4 Votes (Like | Disagree)

JippaLippa

4 hours ago at 05:59 am

Lots of videos from Apple, this year.
By the way this was so heartwarming.

Score: 4 Votes (Like | Disagree)

Hopefully Smarter

4 hours ago at 06:07 am

If only the world were an apple commercial full of folks just like thse affluent Americans using aspirational technology in their cozy abodes.

Score: 3 Votes (Like | Disagree)

Read All Comments

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